Beer Enthusiasts can now enjoy the taste of Heineken® at more occasions with Heineken® 0.0
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HEINEKEN MALAYSIA BERHAD last month officially launched its most exciting innovation, Heineken® 0.0 in Malaysia. The new, non-alcoholic beverage is made from natural ingredients, brewed with a unique recipe providing a distinct and balanced taste that contains no added sugar and just 53 calories per 250 ml serving.
Contributing to the growing cultural trend for moderate alcohol consumption, Heineken® 0.0 offers beer enthusiasts a greater choice of occasions to enjoy the great taste of Heineken®. Its ground-breaking brewing process delivers a flavour profile that will delight Heineken® fans who wish to enjoy the taste of beer without experiencing the effects of alcohol.
Supporting the launch of Heineken® 0.0 globally, is a campaign titled #NowYouCan. Led by a series of light-hearted TVCs released in Malaysia earlier this week, the campaign is based around the inclusiveness of Heineken® 0.0 to many more moments and day-time occasions.
“Heineken® 0.0 is an important addition to our portfolio and will play a key role in all of our upcoming campaigns. Heineken® 0.0 introduces new occasions to our fans so that they can now enjoy the great taste of Heineken® throughout the day without experiencing the effects of alcohol. During meetings at the office, over lunch with friends, after a workout or when you are the designated driver, #NowYouCan do more with your day together with Heineken® 0.0!,” Pablo Chabot, Marketing Director of Heineken® Malaysia Berhad.
This July, consumers can sample Heineken® 0.0 nationwide and this initiative will continue throughout the year at your favourite bars and stores but also at lifestyle locations aligned with key Heineken® 0.0 occasions: at office buildings, co-working spaces, cafés and fitness studios which will enable beer lovers to experience Heineken® as never before.
Also in July, Heineken® 0.0 makes its Good Vibes Festival debut giving our consumers more options to accompany them throughout their Good Vibes experience. This year the iconic Heineken® Starclub, a mainstay of the festival, turns blue for the very first time. Taking inspiration from the Now You Can campaign of Heineken® 0.0. Starclub features an all new bar design and landscaped grounds for 2019, as well as the signature elevated viewing deck that offers unmatched views of the mainstage.
Come and experience Good Vibes Festival with Heineken® 0.0:
Date: 20-21 July 2019
Time: 3.00pm onwards
Venue: The Ranch at Gohtong Jaya, Genting Highlands
Heineken® 0.0 is available nationwide in bars, restaurants and stores, as well as on Heineken®’s e-commerce site, https://www.drinkies.my
Experience Heineken® 0.0 at more occasions in exciting activities coming soon in July and August 2019. Look out for more information and updates on Heineken®’s website (https://www.heineken.com/my) or follow Heineken® on Instagram (@HeinekenMY) and Facebook (https://www.facebook.com/HeinekenMYS/)
Note to Editors
Heineken Malaysia Berhad
HEINEKEN Malaysia with its portfolio of iconic international brands is the leading brewer in the country. The Company brews, markets and distributes:
The World’s No. 1 international premium beer Heineken®
The great taste of Heineken, zero alcohol. Heineken® 0.0
The World-acclaimed iconic Asian beer Tiger Beer
The World’s No. 1 stout Guinness
The World’s No. 1 cider Strongbow Apple Ciders
The New Zealand inspired cider Apple Fox Cider
The all-time local favourite Anchor Smooth
The premium Irish ale Kilkenny
The real shandy Anglias
HEINEKEN Malaysia also produces the wholesome, premium quality non-alcoholic Malta. HEINEKEN Malaysia’s brand portfolio also includes the No. 1 German wheat beer Paulaner and Japan’s No. 1 100% malt beer Kirin Ichiban. The Company continues to lead the responsible drinking agenda through its Drink Sensibly campaign.
Listed on the Main Market of Bursa Malaysia, HEINEKEN Malaysia’s principal shareholder is GAPL Pte Ltd based in Singapore. GAPL Pte Ltd is 100% owned by Heineken N.V.
For more information please visit: www.heinekenmalaysia.com
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