Getting More Out Of Your Cider With Apple Fox!

 
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Apple Fox Cider wants you to taste wayyyy more apples and enjoy wayyyy more promotions.

Click to download the press materials:

  1. Press Release ENG (Word)

  2. Press Release CHI (Word)

  3. Hi-Res Images (Google Drive)

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Made with wayyyy more apples, Apple Fox Cider fills all your senses with its crisp, refreshing taste - making it perfect for any occasion. Get ready to turn into a cheeky and fun overnight fox when you grab a cold Apple Fox Cider with your buddies from now till mid-April as Apple Fox is rewarding you with exclusive merchandise designed in collaboration with quirky creator, Kittie Yiyi as well as an especial party with the Fox at the Apple Fox Den!

For a month long, not only is Apple Fox Cider giving you wayyyy more apples but also rewarding you for enjoying the great tasting cider. With the purchase of Apple Fox Cider you can get yourself an Apple Fox eye mask, a limited edition Apple Fox hoodie that was designed by the playful, Kittie Yiyi, Apple Fox mini fridge or exclusive invitations to the Apple Fox Den party! That's not all - the cider brand is rewarding you with a fresh can of Apple Fox Cider in exchange for any empty cider cans or bottles at participating supermarkets and hypermarkets.

Inspired by New Zealand cider makers, Apple Fox Cider emphasizes on the quality of the ingredient that goes into making the perfect pick-me-up beverage. Using only real apples from the freshest source - the orchard - Apple Fox prides itself with wayyyy more apples to ensure you taste the unique flavour in every indulging sip. Apple Fox Cider contains 4.5% ABV and delivers an instant refreshing taste.

“We want our consumers to enjoy nothing but the best which is why we put a lot of emphasis and importance on the quality and the quantity of the ingredients used. We use way more fresh apples because we want you to taste the real apple flavour with every sip of Apple Fox. In our world, too much of a good thing is never a bad thing! With this campaign, we want more of our consumers to join our world and truly enjoy what a quality cider is really made of,” said Eileen Chui, Senior Brand Manager at Heineken Malaysia Berhad.

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Those who want a contemporary twist to their drinking experiences will find just that with Apple Fox Cider. The cider brand is the perfect pick-me-up, injecting a dose of cheekiness into everyday mundane routines. Apple Fox Cider is available in 320ml cans, 325ml bottles and draught and is widely available at supermarkets, hypermarkets and convenience stores, also in bars, pubs and restaurants.

Enjoy wayyyy more, from the 1st of March till 14th of April 2019, when you purchase Apple Fox Cider at restaurants, bars, pubs or off the shelves in stores and even when you get it delivered to your doorstep. Check out the promotions available in this exciting month:

  1. Bars, pubs and restaurants

    • Purchase 2 glasses or bottles of Apple Fox Cider to receive a scratch card with a unique code and win one of the Apple Fox merchandise of either the eye mask, hoodie by Kittie Yiyi, mini fridge or exclusive invitations to the Apple Fox Den! We hear there’s going to be an awesome party coming up at the Den - so go enjoy an Apple Fox treat now! Visit https://www.applefox.com/wtfn/win/ for more details.


  2. Supermarkets and hypermarkets

    • Want a free Apple Fox Cider? Exchange any empty can or bottle of cider for a fresh can of Apple Fox on 30th and 31st March 2019, 11am onwards at participating outlets. Check out https://www.applefox.com/wtfn/exchange/ for further information!

  3. Drinkies online delivery

    • Purchase 2 units of 4-can packs and get a free Apple Fox eye mask or purchase 2 units of 24-can cartons to get a free Apple Fox hoodie designed by local designer, Kittie Yiyi. Get cold, refreshing Apple Fox Cider delivered to your doorstep here: https://www.drinkies.my/apple-fox-package-deals

Be sure to catch the latest updates by following Apple Fox on Facebook at https://www.facebook.com/applefoxmy & Instagram at @AppleFox_MY or visit www.applefox.com as well as microsite at https://www.applefox.com/wtfn/. Don’t forget to include #WhatTheFox and #AppleFox when enjoying your Apple Fox with friends.


Heineken Malaysia Berhad

HEINEKEN Malaysia with its portfolio of iconic international brands is the leading brewer in the country. The Company brews, markets and distributes:

  • The World’s No. 1 international premium beer Heineken® ;

  • The World-acclaimed iconic Asian beer Tiger Beer, and its doubly refreshing variant Tiger Radler; and its other innovative brew Tiger White – Asia’s Wheat Beer;

  • The World’s No. 1 stout Guinness;

  • The World’s No. 1 cider Strongbow Apple Ciders

  • The New Zealand inspired cider Apple Fox Cider

  • The all-time local favourite Anchor Smooth and its strong beer variant Anchor Strong;

  • The premium Irish ale Kilkenny;

  • The real shandy Anglia

HEINEKEN Malaysia also produces the wholesome, premium quality non-alcoholic Malta. HEINEKEN Malaysia’s brand portfolio also includes the No. 1 German wheat beer Paulaner, Japan’s No. 1 100% malt beer Kirin Ichiban and the World’s No. 1 ready-to-drink alcoholic beverage Smirnoff Ice. The Company continues to lead the responsible drinking agenda through its Drink Sensibly campaign.

Listed on the Main Market of Bursa Malaysia, HEINEKEN Malaysia’s principal shareholder is GAPL Pte Ltd based in Singapore. GAPL Pte Ltd is 100% owned by Heineken N.V.  

For more information please visit: www.heinekenmalaysia.com

Rengeeta Rendava