A Walk Down Memory Lane with Yankee Candle
The world’s best loved candle turns 50 and reignites 25 exclusive candles from 1970 to 2000
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Kuala Lumpur, 14 October 2019 - Yankee Candle is celebrating its 50th Anniversary by bringing back 25 of its exclusive candle fragrances from 1970 to 2000 to Malaysia! Reigniting a selection of the most popular fragrances and nostalgic classics, Yankee Candle aims to give all Malaysians a chance to experience the vintage scents from 50 years ago.
Founded in 1969, in a small retail shop in Massachusetts, Yankee Candle has come a long way. Currently available in 53 countries globally, including Malaysia since 2014, it is the #1 most recognised name in the candle business. To commemorate its golden anniversary, Yankee Candle’s exclusive collection featuring some of its classic scents are only available for a limited time only. These all-time favourites from each decade represent Yankee Candle’s continuous effort to provide its consumers with an authentic and personal experience through product innovation, improvement and development of new exciting fragrances.
Mr Christopher Kelly, Vice President - International Market Development of the Home Fragrance Division at Newell Brand, the holding company of Yankee Candle said, “We are always looking for innovative ways to build a strong relationship with our consumers. To have been a part of so many people’s lives globally across all these years, is such an honour to us. In an age, where most memories are visual and captured digitally, we want to bring back a little bit of the old ways - where scents were a key element in vivid memories. We hope that these classics fragrances would play a key role in the memories created with their loved ones.”
Crafted with fresh, uplifting, floral and fruity fragrance notes, the exclusive 50th Anniversary collection consists of 25 different signature-large jar candles from various seasons.
Yankee Candle 50th Anniversary Edition Candles:
1970s: Blueberry, French Vanilla, Spiced Apple, Strawberry
1980s: Honeydew Melon, Lily of the Valley, Maple Sugar, Sugar Plum
1990s: Balsam Fir, Banana Nut Bread, Christmas Wish, Granny Smith, Jack Frost, Salt Mist Rose, Storm Watch
2000s: Be Thankful, Blueberry, Holiday Sage, Rainbow’s End, Red Berry & Cedar, Splash of Rain
2010s: Fruit Fusion, Orange Dreamsicle, Over the River, Pine Cone & Lime
Yankee Candle’s dedication to innovation continues with the introduction of Fall/Winter 19 Elevation Collection. This beautifully crafted Yankee Candle Elevation Collection with Platform Lids has a sophisticated silhouette and stylish artistic touch that is enhanced by a dual-purpose brushed metal lid. This one of a kind lid has been specifically designed to double as a platform for the candle; the perfect home accessory for anyone. This collection introduces 5 inviting scents such as Fig & Clove, Tonka Bean & Pumpkin, Amaretto Apple, Arctic Frost, and Holiday Garland
Have a look at what other products Yankee Candle has to offer online, visit my.puresenses.co and stay up to date with the latest news through social media:
Instagram: https://www.instagram.com/puresensesmy/
Facebook: https://www.facebook.com/PureSensesMY/
About Yankee Candle
The Yankee Candle Company, Inc. is a leading designer, manufacturer, wholesaler and retailer of premium scented candles. Yankee Candle has over a 40-year history of offering distinctive products and marketing them as affordable luxuries and consumable gifts. The company is a wholly-owned subsidiary of Newell Brands and sells its products through a North American wholesale customer network of approximately 35,000 store locations, more than 500 Company-owned and operated retail stores, direct mail catalogs, and its Internet website www.yankeecandle.com. Outside of North America, the Company sells its products primarily through its subsidiary, Yankee Candle Company (Europe), Ltd., which has an international wholesale customer network.
Yankee Candle expanded to Europe in 1999 when it opened its first distribution center in Bristol, England, and Yankee Candle Company (Europe) Ltd. was born. The UK’s first Yankee Candle retail store opened in 2002 and there are now more than 2000 stockists, retailers, outlets and concessions, alongside our own online store www.yankeecandle.co.uk, offering Yankee Candle’s extensive collection of signature fragrances across the globe.
Yankee Candle is currently available at the following stores across Malaysia:
Yankee Candle Sunway Pyramid
Yankee Candle One Utama
About Pure Senses
Pure Senses is the sole distributor for Massachusetts-based Yankee Candle® and Utah-based Candle Warmers Etc. in Hong Kong, Malaysia, and Singapore. Yankee Candle has been in Malaysia since 2014. The brand has two stores in Sunway Pyramid and 1Utama managed by Pure Senses.
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