Boost makes shopping at Watsons stores more rewarding
Apart from the convenience of a cashless shopping experience, customers stand to earn 8X Watsons loyalty points on top of Boost’s signature Shake cashback reward
(L-R) Amber Chia, Actress & TV Host, Gary Yeoh, Boost Head of Partnerships, Mohd Khairil Abdullah, CEO of Axiata Digital Services, Caryn Loh, Managing Director of Watsons Malaysia, Danny Hoh, Watsons Customer Director, Low Siew Hui, Watsons Finance Director, Fiqrie Dahari, Emcee & TV Host
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The increasingly hectic lifestyle of the new generation of Malaysian consumers is making going cashless far more attractive, especially now that Boost, Malaysia’s homegrown e-wallet, has just made it easier to shop without cash at Watsons.
Homegrown e-wallet, Boost, today announced that users can enjoy a cashless shopping experience at Watsons, the world’s largest international health and beauty retailer, in more than 450 outlets across Malaysia.
This long-awaited collaboration is aimed at contributing towards Malaysia’s aspirations of becoming a cashless society while offering convenience at its best.
“Boost has seen over five times (5X) growth in users since a year ago. The adoption rate is very encouraging and today we have over 3.5 million users in Malaysia who have chosen to go cashless with our e-wallet,” said Mohd Khairil Abdullah, Chief Executive Officer of Axiata Digital Services, parent company to Boost.
“At the same time, we also continue to partner other strong brands like Watsons to bring more convenience and a richer customer experience for users who are increasingly embracing a digital lifestyle. Today, we have over 60,000 online and offline merchant touchpoints nationwide where customers can use their Boost e-wallets,” he continued.
“Watsons is extremely excited to be partnering up with Boost to provide our customers with the ease of walking into any of our Watsons outlets without having to worry about having physical cash when paying. Furthermore, Boost is also an available payment option when shopping at Watsons online store too.” said Caryn Loh, Managing Director of Watsons Malaysia.
She added, “Being the largest health and beauty retailer in Malaysia and Asia, we constantly aim to lead a step ahead in order to enhance customer experience at Watsons both in-store and online.”
Alongside officiating this partnership, Boost and Watsons also jointly announced huge loyalty point rewards for customers during the upcoming Chinese New Year period. From 15 January until 4 March, customers who shop with Boost at Watsons outlets and online store will earn extra 8x Watsons points.
This reward comes on top of Boost’s signature Shake cashback reward that customers enjoy every time they pay with their e-wallet.
Boost is a lifestyle application that offers its users various services, from buying prepaid top ups and digital vouchers that can also be gifted, to free cash transfers and also a unique split-bills feature that allows users to “Go Dutch”.
In addition, Boost users get to pay their utility bills and street parking within Kuala Lumpur and that’s not all - users are also able to get rewards with instant cashback via Boost’s signature “Shake” reward feature.
Boost has also successfully established a strong presence in Malaysia at the locals’ favourite hot spots such as pasar malams, food trucks, major F&B outlets, cinemas and even online shopping platforms.
FACT SHEET
About Boost
Boost is a homegrown lifestyle e-wallet that aims to revolutionise the way consumers transact on a daily basis. Combining lifestyle needs and cutting edge digital technology, Boost strives to make transactions easier, faster, more secure & overall a more rewarding experience for consumers.
Boost officially launched in January 2017 as a platform that digitised one of the telco’s core services - the way prepaid users top up their mobile credit. Boost allows users to pay via their mobile phone at participating locations without the hassle of using physical cash or cards. More than 3.5 million Boost users can now pay at over 60,000 touchpoints nationwide.
Key features include:
Cashback
Paying utility bills with partners such as Telekom Malaysia, Astro and Syabas
Paying for on-street parking in Kuala Lumpur and Kota Bharu
Booking and Buying public transport rides on KLIA Ekspress, KTM intercity, EzCab, CatchThatBus and Firefly
Instant rewards through “Shake” feature
Cashless donations to several organizations #DoGoodwithBoost
Buying and gifting digital vouchers for online merchants, F&B outlets, entertainment, health & beauty
Splitting bills through unique feature “Go Dutch”
Buying prepaid top up
Free money transfers
Food Delivery through DeliverEat
Android users can download Boost from the Play Store while iOS users can download from the App Store.
For more information, check out the website at https://www.myboost.com.my/ or follow Boost on
Facebook (https://www.facebook.com/myboostapp/) and Instagram (https://www.instagram.com/myboostapp/)
About A.S. Watson Group
Established in Hong Kong in 1841, A.S. Watson Group is the world’s largest international health and beauty retailer with over 14,400 stores in 24 markets. Each year, over four billion customers and members shop with our 12 retail brands, both in stores and online.
In Hong Kong, we operate more than 600 stores under four retail brands - Watsons, PARKnSHOP, FORTRESS, and Watson’s Wine. In addition, we manufacture and distribute high quality drinking water brand Watsons Water, as well as the famous juice drinks Mr. Juicy and Sunkist.
For the fiscal year 2017, A.S. Watson Group recorded revenue of HKD156.2 billion. We have over 140,000 employees worldwide, including 12,900 in Hong Kong.
A.S. Watson Group is also a member of the world-renowned multinational conglomerate CK Hutchison Holdings Limited, which has five core businesses ‐ ports and related services, retail, infrastructure, energy and telecommunications in over 50 countries.
Please visit www.aswatson.com for more in-depth information about A.S. Watson Group and its brands. You may also stay in touch with us via our digital presence (eCommerce, social media, mobile app & more); more details are at http://www.aswatson.com/our-customers/digitalasw/.
About Watsons Malaysia
Watsons Malaysia currently operates more than 450 Watsons stores in the country.
Watsons continues to set the standards in the health, wellness and beauty market, providing personalised advice and counselling in health, beauty and personal care on top of its market-leading product ranges, making customers LOOK GOOD, FEEL GREAT every day. Since 2009, Watsons has been the No.1 pharmacy/drugstore brand in Asia Pacific for the 10th year running*.
Watsons is the flagship health and beauty brand of A.S. Watson Group.
*Campaign Asia-Pacific / Nielsen “Asia’s Top 1000 Brands online study of over 6,000 respondents across 13 markets in Asia Pacific region”.
For media enquiries, please contact Sandy Ngiam - Marketing Manager, PR, Communication & Promotion, Watsons Malaysia at sandyngiam@watsons.com.my or visit Watsons Malaysia Facebook www.facebook.com/watsonsmalaysia
Download Watsons Malaysia Mobile App available on Google Play Store and Apple Store. Don’t forget to ‘Like’ the Facebook page and follow Watsons Malaysia official Instagram, WeChat and LINE accounts!
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