STRONGBOW BRINGS NATURE TO THE CITY Refreshing Malaysia with the World’s No. 1
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KUALA LUMPUR – This month, Strongbow Apple Ciders celebrates its brand-new look with a unique project giving one drinking establishment a refreshing makeover; literally. The exterior of S’Mores Plaza Arkadia are turned into an oasis, enveloping visitors with fauna and foliage injecting an energizing encounter courtesy of nature. Strongbow’s “Nature Takes Over” experience brings together celebrated florist Eunice Teo, terrarium architects MossBoss and nature artists Sputnik Forest Labs in producing creative immersions based on their disciplines from Thursday, 1st August to Sunday, 11th August 2019.
Intended to bring people and nature together in an exciting way, the space creators were presented with the challenge to express their interpretation of the brand’s proposition of “Refreshing by Nature”. The result: an experience that brings together fresh ideas and perspectives on how urbanites can reconnect with nature. Set in one of the city’s popular restaurant and bar, these works examine the relationship of nature and urban city life through different disciplines – and how it can coexist in synergy beautifully. In celebration of Strongbow Apple Ciders’ World’s No. 1 position, each installation also exemplifies hints of global influences.
The exterior of S’Mores Plaza Arkadia are turned into an oasis, enveloping visitors with fauna and foliage injecting an energising encounter courtesy of nature.
“The role of nature in everyday life is often taken lightly although the importance of reconnecting with it is undeniable. Refreshing oneself through immersion with nature is not only a physically reenergizing effort but also a mentally rewarding exercise” said Pablo Chabot, Marketing Director of Heineken Malaysia Berhad. “As the world’s number one cider brand, Strongbow Apple Ciders is able to draw the best examples globally of how nature can interject with everyday surroundings and situations and take these observations in bringing fresh experiences to our consumers worldwide”.
Strongbow Apple Ciders unveils a brand-new look logo and bottle, refreshed with an urban and crisp aesthetic whilst maintaining its signature apple and ode to nature. This timely development coincides with the brand solidifying its World’s Number 1 position with Strongbow Apple Ciders now available globally in over 70 countries. The refreshing taste of Strongbow Apple Ciders can be enjoyed at most bars, pubs and restaurants at recommended selling price of RM18.90 per bottle/glass and from hyper and supermarkets, grocers and convenient stores at a recommended selling price of RM8.50 per bottle.
Strongbow Apple Ciders unveils a brand-new look logo and bottle, refreshed with an urban and crisp aesthetic whilst maintaining its signature apple and ode to nature.
The “Nature Takes Over” experience is open to the public from Friday, 2nd August 2019 until Sunday, 11th August 2019 from 10:00 AM to 10:00PM and is located at S’Mores Plaza Arkadia, Desa Parkcity. Everyone is invited to experience where harmony of nature with city lives. During that period, consumers can enjoy any bottled Strongbow its Gold Apple variant, Strongbow British Dry on draught and Strongbow Freeze at only RM15.
More information on Strongbow Apple Ciders’ visit www.strongbow.com and at http://facebook.com/events/688959071515084/ . Keep updated by following the Facebook page (www.facebook.com/strongbow.my) and Instagram page (@Strongbow_MY), as well as hashtags #StrongbowMY #RefreshingByNature
The Space Between Us by Sputnik Forest Labs
This work is largely inspired by the book Sapiens by world-renown historian Yuval Noah Harari. Humans at time forget that they are part of nature. We grow, we reproduce, and we degenerate. This installation aims to bring people closer to nature by taking down the imagined border between both states of mind. A global perspective on life is examined through the symbiosis of cool architectural lines and a plethora of local and foreign species of plants. Sputnik Forest Labs invites visitors to get close and awaken their senses to reassure their very own existence as part of nature.
About Sputnik Forest Labs - A Penang-based plant scaping studio founded in 2017. This collective is led by Wei Ming who is formally trained in graphic and multimedia design at the Whanganui School of Design (NZ). Sputnik Forest Labs transforms interior and exterior spaces with plants into expressions of visual arts.
The World’s Garden by Eunice Teo
This installation is a representation of the brand’s strong proposition of nature and its global authority in cider. The World’s Garden takes everyone through a breathtaking display of floral creations from across the different continents, from the deserts of Africa to the tropical rainforests of Asia and the lavish gardens of Europe. Eunice invites visitors to bask in the splendor and intricacy of nature by bringing a special display of lush dimensions.
About Eunice Teo – Floral wizard Teo is the principal of Amtrol Flower Designing, an online florist and training centre based in Damansara Kim, Petaling Jaya. Her recent rose to fame came about when she was appointed principal florist to the Hollywood smash hit Crazy Rich Asians, creating the movie’s most memorable scenes.
The Green Dune by MossBoss
Imagine elevating a daily situation within an unconventional yet beautiful surrounding. Drawing inspiration from global terrarium-landscape trends, this installation presents a beautiful marriage of ideas and collection of fauna curated to present an inspiring experience. Sipping your late afternoon cider surrounding by succulents and cactuses with your feet rubbing against moss and grass. Imagine being in a terrarium looking out as opposed to looking in. Life can indeed be greener and more wonderful on the other side.
About MossBoss – A design studio specialising in bringing the world of terrariums in all its complexities into everyday living through bespoke designs that sees marriage of elements. Their designs emphasize simplicity, naturalism, humility and reverence.
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Note to Editors
Strongbow Apple Ciders is the World’s No. 1 Cider, with its British heritage and is now a beloved cider choice globally. It offers two variants: Gold Apple in the bottle format and British Dry in a draught format. The apples used to make Strongbow are grown specially to produce crisp and refreshing ciders. Combined with Strongbow’s mastery of extracting these apples’ natural flavours that makes the cider extra special, presenting a refreshing taste with a balance of acidity and sweet softness, with a long finish. Strongbow Apple Ciders contain 4.5% alcohol by volume (ABV) and is best enjoyed over ice.
Heineken Malaysia Berhad
HEINEKEN Malaysia with its portfolio of iconic international brands is the leading brewer in the country. The Company brews, markets and distributes:
The World’s No. 1 international premium beer Heineken®
The World-acclaimed iconic Asian beer Tiger Beer
The World’s No. 1 stout Guinness
The World’s No. 1 cider Strongbow Apple Ciders
The New Zealand inspired cider Apple Fox Cider
The all-time local favourite Anchor Smooth
The premium Irish ale Kilkenny
The real shandy Anglia
HEINEKEN Malaysia also produces the wholesome, premium quality non-alcoholic Malta. HEINEKEN Malaysia’s brand portfolio also includes the No. 1 German wheat beer Paulaner and Japan’s No. 1 100% malt beer Kirin Ichiban. The Company continues to lead the responsible drinking agenda through its Drink Sensibly campaign.
Listed on the Main Market of Bursa Malaysia, HEINEKEN Malaysia’s principal shareholder is GAPL Pte Ltd based in Singapore. GAPL Pte Ltd is 100% owned by Heineken N.V.
For more information please visit: www.heinekenmalaysia.com