Ben’s Independent Grocer (B.I.G.) comes to Kuala Lumpur City at new lifestyle destination The Linc KL
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Gourmet food grocer – Ben’s Independent Grocer (B.I.G.) a subsidiary of The Food Purveyor (formerly known as Village Grocer Holdings) will soon be serving Kuala Lumpur city centre its famously curated Eat. Drink. Shop. retail experience at the city’s newest lifestyle and retail development The Linc KL. Scheduled to open on November 29 th , the new store will present an updated visual identity, collaboration with new partners and a stronger commitment to personalised service. B.I.G. at The Linc will be the new go-to location for everyday necessities and all-day entertaining and dining.
Presenting a “New York - Manhattan inspired rooftop garden” concept, the space will take on a loft- like look married with green spaces interspersed throughout the store. This refreshed interior will be in line with The Linc’s modern eco-urban architecture.
B.I.G. at The Linc will be its first outlet in downtown Kuala Lumpur and will have the latest grocery offerings from around the world with an emphasis on wellness and all things good. The new store will span over 30,000 sq. feet comprising a supermarket with a wide array of high-quality local produce, internationally sourced gourmet food and beverage, an all-day dining food gallery and other unique bespoke artisanal offerings. “B.I.G. at The Linc is expected to be a haven for gourmet cooks and the dilettantti and we are excited to be partnering with PBB in making The Linc a success”, adds Mr Ong Kim Too, Group Executive Chairman of The Food Purveyor.
In celebration with its opening in November, B.I.G.’s Christmas promotions will feature a wide assortment of new and old-fashioned Yuletide goodies as well as decorations for the celebratory home feast. Expect the best of imported food for entertaining at home including the traditional turkey, old-fashioned puddings, modern-day pies, panettone and even quirky table decorations sourced from specialist producers globally.
Look out for the following:
Artisanal delicacies that include chocolates, desserts, cheeses, oils, vinegars, truffles and more
An American styled milk bar offering milkshakes and classic sundaes
Tealogy - tea bar with over 50 varieties from all over the world
A breakfast bar of healthy grains
Speciality meat cut- Sanchoku Wagyu plus a Dry Aged Meat counter at Barn Butchery
Fresh produce from exclusively selected farms owners from Cameron Highlands
Seafood direct from Pulau Ketam
Hidden gems include a Party Balloon Decorator and every father’s dream Tool-shed
All day dining featuring a B.I.G.’s signature family diner, Japanese style delicatessen (Tokyo Delicatessen), Melbourne based Vietnamese Pho, Grill Me Services – curate your own grilled meals with the freshest of seafood and best cut meats
Bespoke gift baskets and other personalised shopping services
Managed by PPB Property Development Sdn Bhd (PPB), the 129,000 sq. ft. retail development is poised to be a family oriented and community hub for the residential population in the area. The Linc will feature the best home-grown Malaysian brands - from Food and Beverage, Wellness, Adventure and Fashion - all under one roof. “The Linc is a relaxing lifestyle destination for the urban community – a place where one can enjoy the simple indulgence of nature amidst a mix of F&B and retail environment”, says Mr Chew Hwei Yeow, COO of PPB Property.
About Ben’s Independent Grocer (B.I.G.)
A subsidiary of The Food Purveyor Sdn Bhd (formerly known as Village Grocer Holdings Sdn Bhd), a leading supermarket group in Malaysia which owns the premium neighbourhood supermarket brand Village Grocer and community store Pasaraya OTK;
B.I.G. was acquired by The Food Purveyor (formerly known as Village Grocer Holdings Sdn Bhd) in 2017.
Their first and flagship store opened in Publika, Kuala Lumpur in 2011 and to date they have 4 stores in Klang Valley; Plaza Batai, IPC Shopping Centre and DC Mall in addition to Publika.
The Food Purveyor also recently launched the first digital loyalty supermarket app – Bites, which promises loyal customers a variety of special privileges across The Food Purveyor’s two premium supermarket brands (B.I.G. and Village Grocer). Bites app is available for download on both Apple and Android stores.
To find out more on B.I.G. visit www.big.com.my, on Facebook (bensindependentgrocer) and Instagram (@bensindeoendentgrocer)
B.I.G. Linc is located at Ground Flood, The Linc, 360 Jalan Tun Razak and open from 8.30am – 10pm daily
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