SETIA CITY MALL GOT DUCKED!
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The year may be coming to a close, but there are still some dUCk surprises up my sleeves! It’s safe to say that it’s been a Pro-dUCk-tive year, and I’m so thrilled to announce that our sixth dUCk store made its debut on the 27th of November 2019 in a location that’s been highly anticipated for a while now within Shah Alam... at Setia City Mall. With roaring crowds that queued for hours and much fanfare, the shutters rolled open to unveil a new dUCk Store.
Our latest and largest addition to date boasts The dUCk Library concept that was first introduced just last month at the 1 Utama store. The dUCk Library, which was a major hit among our customers, provides shoppers with the opportunity to fully immerse themselves in the dUCk experience, getting to pick their very own dUCks via an experience akin to that in a library.
A dUCkaholic’s Dream
The dUCk Store @ Setia City Mall serves as a one-stop centre for all things dUCk; featuring items across all our product categories; scarves, bags and cosmetics, you can unleash your inner shopaholic (or dUCkaholic) within these walls. From our OOTD wall, to the delicate and feminine rose gold detailing coupled with our signature purple hue, I have created our new concept of stores to exude dUCk’s personality - feminine and sophisticated, with a little touch of elegance.
dUCk It Your Way
Personalisation is a fun way to make something intimately yours, and dUCk’s offered shoppers an opportunity to personalise their dUCk bags and accessories via a hot stamping service, but now, the Setia City Mall dUCk Store introduces a new addition to our personalisation offerings. I’m calling it ‘dUCk It Your Way’! Here, you can get some of your cosmetic items engraved for a customised shopping experience.
Whether a treat for yourself or a gift for your loved ones, this is just a hint of what’s to come under this category. Let’s just say I have plans to include more types of personalisation services in time, and you’ll be sure to hear about it from me first.
The Cosmetics Bar
dUCk Cosmetics makes a statement at the Setia City Mall dUCk Store with our first shop-in-shop concept where shoppers can look forward to immersing themselves in all things cosmetics! Like the dUCk Library, the cosmetics section also provides a fun self-shopping element where you can test out products, swatch a multitude of shades and pick items all by yourself. With floor to ceiling counters and a gorgeous marble top counter that’s absolutely irresistible, the dUCk Cosmetics section is your dream cosmetics bar come true!
“I’m absolutely thrilled! Opening two stores in one year just a month apart from each other, an amazing collaboration with Disney, and a second dUCk Library. Somebody pinch me! I won’t kid, it’s truly been a labour of love to get to this point, but this store is an absolute dream come true. I’ve always wanted to transform the shopping experience at dUCk and I believe our new concept at the dUCk stores, with OOTD walls, personalisation bars and a shop-in-shop concept for dUCk Cosmetics has truly captured my vision.
The experience of launching a brand new store always gives me butterflies, it’s just the best feeling in the world. Seeing the amazing turnout for our first day was really wonderful. I can’t wait to see more of you here, at The dUCk Store, Setia City Mall.”
About The dUCk Group
Malaysia | Singapore
The dUCk Group is an aspirational lifestyle brand for modest women globally, dUCk is the new cool to modest fashion accessory wear and living offering products across three main product categories — Scarf collections, Colour Cosmetics, as well as Bags and accessories in exciting graphic prints and living colours. Playful, yet Classy. Stylish, yet Friendly. Urban Chic and Cool. These characteristics have become hallmarks of the brand that follows the story and is inspired by the life of dUCk’s brand ambassador, D. - a fashion forward entrepreneur who enjoys the lil’ dash of luxury in life.
Founded by business icon and entrepreneur Vivy Yusof, dUCk has been featured in international media such as the BBC, The New Yorker, Forbes, and most recently, CNN. The dUCk Group has also collaborated with some of the world’s most renowned brands and personalities, including Disney, Barbie, Miss Universe, as well as Fox Movies to name a few.
Come enjoy what’s at The dUCk Store and make sure to follow D’s adventures on her Instagram @theduckgroup and @duckcosmetics.
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