Puma celebrates 50 years of Hot Wheels
Exclusive Anniversary Collection to drop in Malaysia
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Global sports brand PUMA has teamed up with Hot Wheels to celebrate 50 glorious years of design and performance. Paying homage to five decades of epic stunts and races, the exclusive PUMA x HOT WHEELS collection is set to take fans off the tracks and onto the street in style.
With legendary toy cars reimagined in the all-new RS-X silhouette, the collection features three exciting iterations in the RS-X Toys range. RS-X TOYS HOT WHEELS 16 dates back to the “Original Sweet 16” – the first collection of Hot Wheels die-cast toy cars which were touted as the most influential cars of their time. Dropping in PUMA Royal – PUMA Black, the sneakers feature clear transparent rubber outsole with the Hot Wheels graphics on the reverse side. Paying tribute to the toy car that was created 50 years ago, the RS-X TOYS HOT WHEELS CAMARO takes cues from the ’68 Camaro custom edition. An ode to the life-size replica built in 2018, these sneakers drop in Vibrant Orange – PUMA Black colorway. The RS-X TOYS HOT WHEELS BONE SHAKER reinterprets the famous casting launched in 2006. A nod to the anniversary Black & Gold Rodger Dodger die-cast car, these kicks are decked in PUMA Black while the Formstripe and quarter features PUMA Gold and laces are intertwined with gold threads.
The bulky sneakers are powered with PUMA’s patented RS technology on the midsole. Decked in mesh, textile and leather overlays on the upper, the Hot Wheels logo is prominently embossed on the outsole and the heel, with RS-X branding appearing on the tongue and RS PUMA branding on the molded sockliner.
Drawing inspiration from the 80’s classic Running System (RS) line, PUMA has created the all-new RS-X extreme reinvention silhouette, based on - extreme reinvention - inspired by sport but made for the street. With its bulky design, bold color palette and material mixes, RS-X Toys celebrates collectibles in and beyond the sneaker culture.
Completing the pack with a wide range of apparel, the collection includes PUMA x HOT WHEELS T7 Track Pants and Jacket with customized T7 insert that ties back to the iconic Hot Wheels cars and tees with PUMA x Hot Wheels graphic and woven label.
The PUMA x HOT WHEELS collection drops on January 1 st in PUMA KLCC and PUMA Sunway Pyramid with the footwear retailing for RM610.
PUMA
PUMA is one of the world’s leading sports brands, designing, developing, selling and marketing footwear, apparel and accessories. For 70 years, PUMA has relentlessly pushed sport and culture forward by creating fast products for the world’s fastest athletes. PUMA offers performance and sport-inspired lifestyle products in categories such as Football, Running and Training, Basketball, Golf, and Motorsports. It collaborates with renowned designers and brands to bring sport influences into street culture and fashion. The PUMA Group owns the brands PUMA, Cobra Golf and Dobotex. The company distributes its products in more than 120 countries, employs more than 13,000 people worldwide, and is headquartered in Herzogenaurach/Germany.
MATTEL
Mattel (NASDAQ: MAT) is a leading global children’s entertainment company that specializes in design and production of quality toys and consumer products. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic franchises, including Barbie®, Hot Wheels®, American Girl®, Fisher-Price® and Thomas & Friends®, as well as other popular brands that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music and live events. We operate in 40 locations and sell products in more than 150 countries in collaboration with the world’s leading retail and technology companies. Since its founding in 1945, Mattel is proud to be a trusted partner in exploring the wonder of childhood and empowering kids to reach their full potential.
Visit us online at www.mattel.com.
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