Brand Ambassador Bella Hadid wows the crowd during an exclusive evening in Kuala Lumpur
BELLA OF THE BALL!
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TAG Heuer Brand Ambassador Bella Hadid was the toast of the ball at an exclusive appearance in the capital city of Malaysia. The by-invitation-only party was attended by happy fews from the world of fashion, music and sport, coming from Malaysia and other countries of South-East Asia. Celebrities Neelofa, Scha Alyahya together with socialites Chryseis Tan, YM Tengku Puteri Iman Afzan TengkuAbdullah and Rebekah Yeoh joined guests for the event at the top of the St Regis Kuala Lumpur Hotel, where the rooftop pool area had been transformed into a glamorous oasis in the heart of the metropolitan city.
At the event, Amelia Sillard, Vice-President TAG Heuer, South-East Asia welcomed Bella and guests by saying : "We are honoured to be hosting Bella Hadid for the first time in South-East Asia. Having Bella as our Brand Ambassador enables us to stay connected to the young generation, and to the brand’s spirit of Avant-Garde, innovation and disruption”.
The evening then kicked off with an energetic fashion show on a floating catwalk. Wearing pieces by celebrated Malaysian fashion designer Khoon Hooi, the models showcased a collection of TAG Heuer Ladies watches, including the TAG Heuer Formula 1 Lady, with a diamond setting and a red berry strap matching the jewel tone of the outfit. This was followed by the TAG Heuer Aquaracer collection in full and half ceramic for a trendy vibe and yet maintaining a sense of coolness. The show ended with a little sparkle, as the more opulent designs from Khoon Hooi were paired with the TAG Heuer Carrera series. Laced in diamonds and lined in rose gold, the timepieces are the perfect accessory to be worn from day to night effortlessly.
The highlight of the evening was the appearance of Bella Hadid, TAG Heuer’s Brand Ambassador on stage. The American top model took to the stage with Hands Percussion, a renowned award-winning percussion ensemble. Their joined performance was undoubtedly an amazing moment for the crowd!
Crowned as one of the supermodels in the world, Bella Hadid is no stranger to pressure having walked on the most sought-after fashion show runways around the world. Her ability to not crack under pressure is one of the brand value shared with other TAG Heuer ambassadors.
Regional music maestro DJ Blink then took the decks at the end of the programme, entertaining guests dancing the night away for an evening to remember.
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About TAG Heuer
In 1860, at the age of 20, Edouard Heuer founded his watchmaker’s workshop in the Jura Mountains of Switzerland. Creating the Mikrograph in 1916, sponsoring Formula 1 teams in the 1970s or launching the first luxury connected watch in 2015 are just a few examples of the major technical innovations, ultimate accuracy and passion for disruptive design that define our unique spirit. Headquartered in La Chaux-de-Fonds, TAG Heuer operates in four production sites – mastering the whole watchmaking process – and is represented on all continents through 4,500 points of sale, including 170 TAG Heuer boutiques that are now directly available on www.tagheuer.com in selected countries. TAG Heuer timepieces are designed for those who love challenges. Our influence is enhanced by our unique communication based on three pillars: sport, lifestyle and heritage, embodying our legacy and DNA. Our partnerships and ambassadors illustrate our open-minded and open-door culture, with the most prestigious and avant-garde names teaming up with TAG Heuer: the Red Bull Racing Formula One team, the Formula 1 Monaco Grand Prix, the Formula E championship, the biggest football leagues in Europe, the Americas and Asia, Manchester United, trendsetters Bella Hadid and Cara Delevingne, and actors Chris Hemsworth and Patrick Dempsey.
#DontCrackUnderPressure is much more than just a claim – it’s a state of mind. Find out more at www.tagheuer.com
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