EXPRESS YOUR VISION OF A HOME WORTH TALKING ABOUT
Jotun renews promise of beautiful interiors that last with new Majestic paints and 2020 Global Colour Trends
Click to download the press materials:
1. ENG Press Release(Word)
2. CHI Press Release(Word)
3. BM Press Release(Word)
4. Hi-res image
KUALA LUMPUR, 8 November 2019 - Jotun Paints Malaysia officially launched Jotun Global Colour Trends 2020 today with the introduction of 12 additional colours. Along with the launch for 2020, Jotun also introduced its new and improved Majestic True Beauty which features an all new water-based Majestic Supreme Finish for wood and trims - for style meets function.
With a new decade soon upon us, some things just never change. A beautiful home is always a source of pride and comfort. Another constant that doesn’t waver with time? Jotun’s commitment to giving homeowners beautiful and long-lasting interiors worth talking about.
These days, discerning homeowners have a specific ambiance in mind when picking interior paint colours and finishes. The home, after all, is an expression of one’s personality; an extension of a curated lifestyle. Jotun’s Majestic paints accomplish this by elevating or complementing the homeowner’s aesthetic vision – now and in the years to come. For inspiration, turn to the 2020 Colour Design By Jotun: a guide to the coming year’s trending colour combinations.
New & Improved
Developed specifically to give superior flow and levelling, Majestic True Beauty’s enhanced formula delivers a smoother and more luxurious wall finish that homeowners will be proud of. Improvements to stain resistance ensure these walls are now even easier to keep clean, so your home always looks fresh and new. With Jotun’s very own True Colour Technology delivering a more uniform colour, you can be sure of consistently beautiful walls.
ATTENTION TO DETAIL
An aesthetically pleasing home is not just about walls and furniture; it is also expressed through the finer details. With this in mind, we are introducing our all new Majestic Supreme Finish, a water-based wood and trims paint with a beautiful flawless finish. Its excellent stain-resistant properties ensure easy cleaning, without the loss of rich colours. For the comfort of your family and a healthier home, Majestic Supreme Finish is low odour and dries more quickly than conventional solvent-based paint.
2020 VISION
2020 VISION
The arrival of a new decade turns our minds to new beginnings, ambitions and hopes for the future. For many of us, it is a time to think about the changes we can make – both to ourselves and to our homes – that will help us express ourselves, set our intentions and live our best lives.
Often, it starts with colour. The shades with which we surround ourselves have the power to change our moods and mindsets. Colour determines the atmosphere of a home and expresses the personality of the people who live in it. So, when we want to make a change in our everyday lives, the colour of our home is a good place to start.
Every year, Jotun’s Global Colour Manager Lisbeth Larsen and her international network of colour consultants in key cities across South-East Asia, the Middle East, Europe and Scandinavia conduct extensive research into global trends in design and colour – and the human behaviours and social currents behind them. Back at Jotun’s base in Sandefjord, Norway, their insights are translated into a distinct palette of new shades – the colours that define the year ahead. At such an important time as the beginning of a new decade, that process is all the more significant.
‘The cusp of a new decade is an especially meaningful time of transition, when the colours we surround ourselves with can carry extra resonance,’ says Larsen. ‘They are infused with hope and determination. They can represent our aspirations to learn or travel more; our intention to be more mindful or meditative; our resolve to give ourselves space to create and licence to dream.’
The 12 new shades of 2020 Colour Design By Jotun each express a particular aspiration, a facet of contemporary living, or a distinct character trait. From the protective earthiness of Grounded Red to the bold and creative Statement Blue, the intellectual sophistication of Wisdom to the playful exuberance of Lively Red, Jotun’s 12 new colours are all designed to inspire a specific emotional reaction.
ENDS
Click to download the press materials:
1. ENG Press Release(Word)
2. CHI Press Release(Word)
3. BM Press Release(Word)
4. Hi-res image